Practical guides on web, software & AI
Straight answers to the questions our clients ask most: choosing a platform, planning an MVP, fixing Core Web Vitals and getting found in AI search.
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Webflow vs WordPress vs Framer vs Shopify: how to choose your website platform
A practical comparison of Webflow, WordPress, Framer and Shopify: who each platform suits, editing, hosting, SEO and when to go custom with Next.js.
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Core Web Vitals explained: how to fix LCP, INP and CLS
What Core Web Vitals are, the thresholds Google uses for LCP, INP and CLS, the most common causes of poor scores and the fixes that work on real websites.
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What is GEO? How to get your business cited by ChatGPT, Perplexity and Google AI Overviews
Generative engine optimization (GEO) explained: how AI assistants choose sources, and the practical steps to make your business easier to find, understand and cite.
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How to plan an MVP: scope, tech stack and launch checklist
A step-by-step guide to planning a minimum viable product: defining the core problem, cutting scope, choosing a tech stack, budgeting and launching.
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Custom POS system vs off-the-shelf: when building your own makes sense
Should you buy a POS system or build a custom one? Compare costs, flexibility and integrations, and see the signs that a custom point of sale is worth it.
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Website redesign SEO checklist: how to relaunch without losing rankings
A step-by-step SEO checklist for website redesigns and migrations: URL inventory, 301 redirect map, metadata, staging rules, launch-day checks and monitoring.
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