AI search optimization: be the answer in ChatGPT, Perplexity and AI Overviews

Generative engine optimization (GEO) is the practice of making your business easy for AI-powered search and assistants, such as Google AI Overviews, ChatGPT, Perplexity and Copilot, to find, understand and cite in their answers. It builds on SEO with clear company facts, direct answers, structured data and consistent information across the web.

It builds on SEO rather than replacing it. Crawlability, helpful content and structured data still matter most, because many AI answers draw on search indexes. GEO adds a focus on clear company facts, answer-first passages that are easy to quote, and consistent brand information on your site and your profiles elsewhere.

We track a set of real buyer questions across tools such as ChatGPT, Perplexity, Google AI Overviews and Copilot, and record whether and how your business is mentioned or cited. We combine that with Search Console data and referral traffic from AI tools in Analytics, and report changes over time.

llms.txt is a proposed plain-text file that summarizes your site for large language models. It is optional, it is not used by Google Search, and support among AI tools varies. It is cheap to add and can help some tools, so we include one, but we focus on the signals that matter more.

No. No one controls what AI assistants say, and answers change over time. We improve the signals AI systems rely on, such as accessible pages, clear facts, structured data, quotable answers and consistent profiles, and we track how your visibility changes, so you can see the effect of the work.

It depends on the size of your site, how clear and consistent your company information already is, how much content needs rewriting into answer-first passages, and how many questions we track. Most clients start with an audit and fixes, then add monthly content and monitoring. We quote both at a fixed price.