Email marketing and automation that keeps working every day
Welcome, abandoned-cart and nurture flows, newsletters and segmentation on HubSpot, Klaviyo or Mailchimp, with deliverability set up properly.
What does our Email Marketing & Automation service include?
Our email marketing service sets up and runs email on HubSpot, Klaviyo and Mailchimp: automated flows (welcome, abandoned cart, browse abandonment, post-purchase, lead nurture and win-back), newsletters and campaigns, list segmentation, responsive templates, sign-up forms, SPF, DKIM and DMARC authentication, and reporting on leads and revenue.
Email is the one marketing channel you own. Automated flows send the right message when someone signs up, leaves a cart, buys or goes quiet, and they keep working every day without anyone pressing send.
We start with the foundations: domain authentication with SPF, DKIM and DMARC, which Gmail and Yahoo now require from bulk senders, clean lists and clear consent. Then we build the flows with the biggest impact, design templates that work in every inbox and plan regular campaigns your audience wants to open.
Last updated
A good fit if…
- You collect emails but rarely send anything useful
- Your store has no abandoned-cart or post-purchase flows
- Leads go cold between the first enquiry and a sales call
- Your emails land in spam or the promotions tab
What you get with our Email Marketing & Automation service
Platform setup
HubSpot, Klaviyo or Mailchimp set up and connected to your site or store.
Automated flows
Welcome, abandoned cart, post-purchase, nurture and win-back sequences.
Campaigns & newsletters
A campaign calendar, copy, design and send management.
Segmentation
Segments by behaviour, purchase history, lifecycle stage and interest.
Templates & forms
Responsive, on-brand email templates and sign-up forms.
Deliverability
SPF, DKIM and DMARC, list hygiene and inbox placement checks.
How we deliver Email Marketing
Audit
Lists, consent, flows, templates and deliverability.
Foundations
Authentication, integrations, forms and segments.
Flows
The highest-impact automations first.
Campaigns
A calendar of newsletters and offers.
Test & report
A/B tests on subject lines and content, with monthly reporting.
The stack we use
Email Marketing questions
Ask us anything about your project. A founder replies personally.
Ask a questionKlaviyo, HubSpot or Mailchimp: which should we use?
Klaviyo is built for ecommerce, with deep Shopify and WooCommerce data for flows and segments. HubSpot suits B2B and service businesses that want email tied to a CRM and sales pipeline. Mailchimp is simple and affordable for newsletters and basic automation. We recommend one based on your business model, data and budget.
How much does email marketing cost?
Setup cost depends on the platform, integrations, the number of flows and templates, and list clean-up. Ongoing cost depends on how many campaigns we plan, write and design each month. Platform fees are paid directly to the provider and usually grow with list size. We quote setup and monthly work at fixed prices.
Which automated flows should we start with?
For online stores: a welcome series, abandoned cart, browse abandonment and post-purchase follow-up. For service and B2B businesses: a welcome or lead nurture sequence, meeting reminders and re-engagement for cold leads. These run every day without manual work, so they usually come before regular newsletters.
Why are our emails going to spam?
Common causes are missing domain authentication, sending to old or bought lists, low engagement and spam complaints. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC and to offer easy one-click unsubscribe. We fix authentication, clean the list and adjust sending so inbox placement recovers.
Do you write and design the emails?
Yes. We write subject lines and copy in your brand voice, design responsive templates that display well in Gmail, Outlook and Apple Mail, and test on desktop and mobile before sending. You approve campaigns before they go out, and automated flows are tested with sample contacts.
How do you handle consent and unsubscribes?
We collect consent clearly on sign-up forms, record where and when each contact opted in, include an easy unsubscribe link in every email and respect it straight away. We follow the rules that apply to your audience, such as CAN-SPAM in the US and GDPR in Europe, and never add bought lists.
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Learn moreReady to start your Email Marketing project?
Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.
Prefer email? info@softitland.com