Google Ads management that starts with tracking you can trust
Search, Performance Max, Shopping and YouTube campaigns built around real conversions, in your own Google Ads account, with clear monthly reporting.
What does our Google Ads & PPC Management service include?
Our Google Ads management service plans, builds and runs Search, Performance Max, Shopping, YouTube and Demand Gen campaigns in your own Google Ads account. We set up GA4 and Google Tag Manager conversion tracking first, then handle keyword research, ad copy, audiences, bidding, negative keywords, landing page advice and monthly reporting.
Most wasted ad spend comes from two problems: tracking that counts the wrong things, and campaigns that show ads for searches that will never buy. We fix the measurement first, so Google’s automated bidding learns from real leads and sales instead of page views.
Then we build campaigns around how your customers search: tightly themed keywords, ads that match the landing page, negative keyword lists, and Performance Max or Shopping where your product feed supports it. Each month you get a plain-English report that shows what was spent, what it produced and what we are changing next.
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A good fit if…
- You spend on Google Ads but cannot tell which clicks become customers
- Your account has grown messy over the years
- You sell products and want Shopping or Performance Max done properly
- You want to start Google Ads without wasting the first budget
What you get with our Google Ads & PPC Management service
Account audit
A review of structure, tracking, search terms, bidding and wasted spend in your current account.
Search campaigns
Keyword research, tightly themed ad groups, responsive search ads and negative keyword lists.
Performance Max & Shopping
Product feeds in Google Merchant Center, asset groups and audience signals for stores and lead generation.
YouTube & Demand Gen
Video and image campaigns for awareness and remarketing, with creative briefs your team can use.
Conversion tracking
GA4 and Google Tag Manager setup, enhanced conversions and Consent Mode, tested before launch.
Optimization & reporting
Regular checks on search terms, bids and budgets, and a monthly report with next steps.
How we deliver Google Ads & PPC
Audit & goals
We review your account, tracking and margins and agree the conversions that matter.
Tracking setup
GA4, Google Tag Manager, enhanced conversions and Consent Mode, tested end to end.
Campaign build
Keyword research, campaign structure, ads, assets and audiences.
Launch & learn
Careful budgets at launch, close search-term checks and early negative keywords.
Optimize & report
Bids, budgets, ads and landing pages improved each month, with a written report.
The stack we use
Google Ads & PPC questions
Ask us anything about your project. A founder replies personally.
Ask a questionHow much does Google Ads management cost?
There are two costs: your ad spend, paid directly to Google from your own account, and our management fee. The fee depends on the number of campaigns and channels, Shopping feed work, tracking setup, how often we optimize and the reporting you need. We quote setup and monthly management at a fixed price.
How long before Google Ads shows results?
Ads can bring clicks on the first day, but reliable results take longer. Automated bidding needs conversion data to learn, and the early weeks are spent cutting wasted search terms and testing ads. We review progress regularly and agree with you a fair point to judge results, based on your budget and sales cycle.
Which campaign types do you run?
Search campaigns for people actively looking for what you sell, Performance Max and Shopping for product feeds and lead generation, YouTube and Demand Gen for awareness and remarketing, and Display where it fits. We recommend a mix based on your goals, your budget and how much conversion data the account already has.
Why do you set up tracking before running ads?
Because Google’s bidding learns from the conversions you track. If tracking counts page views or misses form leads, the system optimizes for the wrong thing and wastes budget. We set up GA4, Google Tag Manager, enhanced conversions and Consent Mode, and test every conversion before campaigns spend money.
Do we keep the Google Ads account?
Yes. We work in your own Google Ads account, or set one up in your name, so you keep the account, the campaigns, the data and the history if we ever stop working together. You also see the same data we do, at any time, with your own login.
How do you report on campaigns?
Every month you get a plain-English report: what was spent, the leads or sales it produced, cost per result, what we changed and what we will test next. A live Looker Studio dashboard is available if you want to check numbers in between, and we review the account with you on a call.
Can you fix an account someone else set up?
Yes. We start with an audit of structure, tracking, search terms, bidding, budgets and landing pages, and show where money is being wasted. Then we restructure step by step rather than deleting history, so the account keeps what it has learned while the problems are fixed.
You might also need
Analytics & Reporting (GA4, Google Tag Manager)
Clean GA4 and Google Tag Manager setups, conversion tracking that matches your CRM, Consent Mode v2 and Looker Studio dashboards in plain language.
Learn moreConversion Rate Optimization & Landing Pages
We find where visitors drop off, fix the page, offer and form, and build fast landing pages for your campaigns, then measure the changes.
Learn moreMeta & Social Media Advertising
Facebook and Instagram campaigns, LinkedIn Ads for B2B and TikTok for reach, with planned creative testing and tracking that holds up after privacy changes.
Learn moreReady to start your Google Ads & PPC project?
Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.
Prefer email? info@softitland.com