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Digital Marketing

Digital marketing that is measured, honest and connected to your website

SEO, AI search, Google and social ads, content, email, conversion optimization and analytics, run by the same team that builds and fixes your website.

What do Soft IT Land’s digital marketing services include?

Soft IT Land’s digital marketing services cover SEO, AI search optimization (GEO), Google Ads and PPC, Meta, LinkedIn and TikTok ads, social media management, content marketing and copywriting, email marketing and automation, conversion rate optimization and landing pages, analytics and reporting with GA4 and Google Tag Manager, and speed optimization. Every channel runs in your own accounts, with tracking we set up and test first.

Most marketing problems end on the website: slow pages, weak landing pages, forms that lose leads and tracking that counts the wrong things. Because we also design and build websites, we can fix those problems ourselves instead of sending tickets to another agency.

We start with measurement, so every channel is judged on real leads and sales. Then we add the channels closest to buying intent, such as search and Google Ads, before broader ones like social ads, content and email. You get one plain-English report across everything we run.

Last updated

A good fit if…

  • You want leads and sales, not vanity metrics
  • Your website and your marketing are run by different people
  • You are not sure your tracking is right
  • You want one team for SEO, ads, content and email
Services

10 digital marketing services, one team

Pick one channel or combine them. Every service runs in your own accounts, with tracking we set up and test first.

SEO Services

Technical SEO, on-page optimization, schema and content strategy, done by developers who can fix what an audit finds.

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AI Search Optimization (GEO)

Generative engine optimization (GEO) that helps AI assistants understand, trust and cite your business.

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Google Ads & PPC Management

Search, Performance Max, Shopping and YouTube campaigns built around real conversions, in your own Google Ads account, with clear monthly reporting.

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Meta & Social Media Advertising

Facebook and Instagram campaigns, LinkedIn Ads for B2B and TikTok for reach, with planned creative testing and tracking that holds up after privacy changes.

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Social Media Marketing & Management

A clear content plan, on-brand posts and short videos, scheduling and community care across the channels your customers actually use.

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Content Marketing & Copywriting

Website copy, SEO articles, landing pages and case studies planned around real search questions, edited by people and checked for accuracy.

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Email Marketing & Automation

Welcome, abandoned-cart and nurture flows, newsletters and segmentation on HubSpot, Klaviyo or Mailchimp, with deliverability set up properly.

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Conversion Rate Optimization & Landing Pages

We find where visitors drop off, fix the page, offer and form, and build fast landing pages for your campaigns, then measure the changes.

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Analytics & Reporting (GA4, Google Tag Manager)

Clean GA4 and Google Tag Manager setups, conversion tracking that matches your CRM, Consent Mode v2 and Looker Studio dashboards in plain language.

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Speed & Core Web Vitals Optimization

We find what is slowing your site down and fix it in the code, then prove it with before-and-after Core Web Vitals.

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Principles

What you can expect from us

Tracking first

GA4, Tag Manager and Consent Mode are set up and tested before any budget is spent.

Your accounts, your data

Ad accounts, analytics and profiles stay in your name; we work through partner access.

No guarantees we cannot keep

No promised rankings, ad returns or AI mentions. We commit to the work and report honestly.

Platform rules respected

We follow Google, Meta, LinkedIn and TikTok policies, so your accounts stay safe.

Process

How we run your marketing

  1. Audit & goals

    We review your site, tracking, channels and numbers, and agree what success means.

  2. Measurement

    GA4, Tag Manager, Consent Mode and conversion tags, tested end to end.

  3. Channel plan

    The channels, budgets and content that fit your goals and stage.

  4. Launch & improve

    Campaigns, content and landing pages, improved every month.

  5. Report

    One monthly report with spend, leads, sales and next steps.

Tools & platforms

The stack we use

Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
Looker Studio
Meta Ads Manager
LinkedIn Ads
TikTok Ads
KlKlaviyo
HubSpot
Mailchimp
Semrush
Hotjar
Canva
FAQ

Digital marketing questions

Have a different question?

Ask us anything about your project. A founder or project lead replies personally.

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What digital marketing services does Soft IT Land offer?

We offer SEO, AI search optimization (GEO), Google Ads and PPC, Meta, LinkedIn and TikTok ads, social media management, content marketing and copywriting, email marketing and automation, conversion rate optimization and landing pages, analytics and reporting with GA4 and Tag Manager, and speed optimization. One team handles both the website and the marketing.

Why choose an agency that also builds websites?

Because most marketing problems end on the website: slow pages, weak landing pages, broken tracking or forms that lose leads. When the same team runs the campaigns and can fix the site, changes happen quickly instead of waiting on tickets between agencies, and your reports rely on tracking we set up and tested ourselves.

How much does digital marketing cost?

It depends on the channels, the amount of content and creative each month, the size of your site, tracking needs and reporting. Ad budgets are paid directly to Google, Meta or other platforms from your own accounts. We recommend a plan after a free call and quote setup and monthly work at fixed prices.

Do you guarantee results?

No honest agency can guarantee rankings, ad returns or AI mentions, because platforms and markets decide them. We guarantee the work agreed in the scope, done in line with each platform’s rules, with transparent reporting on spend, leads, sales and what we are changing next.

Where should a new business start with digital marketing?

Start with the foundations: a fast website with clear offers, working tracking in GA4 and solid technical SEO. Then add the channel closest to buying intent, usually Google Search ads or SEO content, before broader channels such as social ads and email. We help you plan the order around your budget and goals.

Do we own our ad accounts, data and content?

Yes. Ad accounts, analytics properties, social profiles, email lists and all content stay in your name, and we work through partner or user access. If we stop working together, everything stays with you, including the campaign history and the reports.

Start a project

Ready for marketing you can actually measure?

Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.

Prefer email? info@softitland.com