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Digital Marketing

Social media management that keeps your brand consistent and active

A clear content plan, on-brand posts and short videos, scheduling and community care across the channels your customers actually use.

What does our Social Media Marketing & Management service include?

Our social media management service plans, creates and publishes content for LinkedIn, Instagram, Facebook, TikTok and YouTube. It covers channel strategy, monthly content calendars, branded post and short video design, captions and hashtags, scheduling, comment and message monitoring, profile optimization and monthly reporting, following each platform’s rules.

Posting every day is not a strategy. We start by choosing the two or three channels where your buyers spend time, then agree content pillars that show your expertise, your work and your people, so every post has a purpose.

Each month you approve a content calendar before anything goes live. We design posts and short videos in your brand style, write captions, schedule them and watch comments and messages so nothing goes unanswered. The report shows reach, engagement and clicks, and what we will change next.

Last updated

A good fit if…

  • Your social channels are quiet or inconsistent
  • You want a professional, on-brand look on every platform
  • Your team has no time to plan, design and post each week
  • You want LinkedIn content that supports sales
Deliverables

What you get with our Social Media Marketing & Management service

01

Channel strategy

Which platforms to focus on, a posting rhythm and content pillars.

02

Content calendar

A monthly plan you approve before anything is published.

03

Post & reel design

Branded graphics, carousels and short videos for each platform.

04

Copy & captions

Captions, hashtags and calls to action written for each channel.

05

Community management

Comment and message monitoring with agreed reply rules.

06

Profiles & reporting

Profile optimization and a monthly performance report.

Process

How we deliver Social Media Management

  1. Audit & strategy

    A review of your profiles, competitors and audience; we choose channels and pillars.

  2. Brand templates

    Post, carousel and reel templates in your brand style.

  3. Monthly calendar

    Topics, formats and dates for your approval.

  4. Create & schedule

    Design, captions and scheduling in your own accounts.

  5. Engage & report

    Community care and a monthly report.

Tools & technology

The stack we use

LinkedIn
Instagram
Facebook
TikTok
YouTube
Meta Business Suite
Buffer
Canva
Figma
Adobe Photoshop
FAQ

Social Media Management questions

Have a different question?

Ask us anything about your project. A founder replies personally.

Ask a question

Which social media platforms should my business be on?

Only the ones where your buyers spend time and where you can post consistently. For most B2B companies that means LinkedIn first; for consumer brands, Instagram, Facebook and TikTok; YouTube suits businesses with how-to and product content. We recommend two or three channels after reviewing your audience and competitors.

How much does social media management cost?

It depends on the number of platforms, how many posts and short videos we create each month, whether we design or film everything, community management hours and reporting. Paid ads are separate. We put the monthly content volume and price in writing, so you know exactly what you get.

How often will you post?

As often as you can sustain with quality. Consistency matters more than volume, so we agree a realistic rhythm for each platform, often a few posts a week on the main channel, and plan it in a monthly calendar. Every post has a purpose: to educate, show your work, build trust or drive action.

Do we approve posts before they go live?

Yes. Each month you receive a content calendar with the designs, captions and dates, and nothing is published until you approve it. Urgent or timely posts, such as event updates or announcements, follow a quicker approval step that we agree with you at the start.

Do you reply to comments and messages?

Yes, within agreed rules. We monitor comments and messages on the channels we manage, answer common questions with approved replies, and pass sales leads, complaints and anything sensitive to your team quickly. You decide what we answer and what comes straight to you.

Do you follow platform rules on automation and AI content?

Yes. We publish through official tools and scheduling partners, avoid follow-unfollow tactics, fake engagement and bought followers, and label AI-generated or altered content where platforms require it. Following the rules protects your accounts from restrictions, which matters more than any short-term growth trick.

Start a project

Ready to start your Social Media Management project?

Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.

Prefer email? info@softitland.com