Analytics you can trust: GA4, Google Tag Manager and clear dashboards

Each tool counts differently: attribution models, time zones, consent choices, ad blockers and duplicate or missing events all create gaps. Some difference is normal, but large gaps usually mean tracking problems. We audit the setup, fix missing or double-counted events and document what each number means, so your team trusts the reports.

It depends on how many events and conversions you need, ecommerce tracking, the number of domains and forms, ad platform tags, consent requirements, server-side tagging and dashboards. A lead-generation site is simpler than a multi-domain store. We quote a fixed price after reviewing your current setup.

If you have visitors from the European Economic Area or the UK and use Google Ads or Analytics, in practice yes. Google requires consent signals for personalized advertising features there, and Consent Mode v2 passes each visitor’s choices to Google tags. We set it up with a cookie banner and test that tags respect every choice.

A key event is an action you mark as important in GA4, such as a lead form submission, a purchase or a booked call. Google renamed GA4 conversions to key events in 2024, while conversions in Google Ads remain the ones used for bidding. We define both clearly, so reports and campaigns use the same goals.

Yes. We build Looker Studio dashboards that combine GA4, Search Console, Google Ads and other sources, focused on the few numbers your team actually uses: leads, sales, cost per result and trends. Each dashboard has short notes explaining what the numbers mean and where they come from.

Yes. GA4 properties, Tag Manager containers and dashboards are created in your accounts or transferred to you, with admin access for your team. We document the tags, triggers and events in a simple tracking plan, so anyone can understand and maintain the setup later.