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Design

Graphic design and brand identity that looks the part

Logos, brand systems and marketing graphics that make your company look as good as the work it does.

What does our Graphic Design & Branding service include?

Our graphic design and branding service creates logos, colour and typography systems, brand guidelines, social media templates, pitch decks, ad creatives and print materials, designed to work together across your website and marketing.

A consistent brand makes a business look established and trustworthy. We build the essentials (logo, colours, type, imagery style) and turn them into templates your team can use every day.

Because we also design and build websites, your brand system carries straight into your site and product without a second round of interpretation.

Last updated

A good fit if…

  • You are launching a new business
  • Your brand looks inconsistent across channels
  • You need templates for social and sales
  • You are raising money and need a deck
Deliverables

What you get with our Graphic Design & Branding service

01

Logo design

Primary logo, marks and variations for every use.

02

Brand identity

Colour palette, typography, iconography and imagery style.

03

Brand guidelines

A clear guide for staff, partners and agencies.

04

Social media kits

Post, story and cover templates in your brand.

05

Pitch decks & sales materials

Investor decks, one-pagers and proposals.

06

Ads & print

Ad creatives, brochures, business cards and signage.

Process

How we deliver Graphic Design & Branding

  1. Brief

    Your audience, competitors and personality.

  2. Concepts

    Directions for logo and visual identity.

  3. Refine

    Feedback rounds on the chosen direction.

  4. Deliver

    Final files, guidelines and templates.

Tools & technology

The stack we use

Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Canva
FAQ

Graphic Design & Branding questions

Have a different question?

Ask us anything about your project. A founder replies personally.

Ask a question

What does a brand identity package include?

A typical package includes a logo with variations, a colour palette, typography, an icon or graphic style and a brand guide that shows how to use them. Depending on scope it can add business cards, social media templates, presentation and document templates, ad creatives and website design. We agree the exact deliverables in writing.

How much does branding cost?

It depends on the number of logo concepts and revision rounds, whether you need research and naming input, and how many applications we design: social kits, decks, print, packaging or a website. A logo refresh costs less than a full identity system. We quote a fixed price after a short call about your goals.

What files do I get?

Vector logo files (SVG, PDF and EPS), PNG files for web and social, colour codes for screen and print, font names with licensing notes, and a brand guide in PDF. Templates come as editable Figma or Canva files. All files are yours, and you own the rights to the final logo.

Can you refresh our existing logo instead of replacing it?

Yes. A refresh modernizes the shapes, spacing, colours and typography while keeping the recognition you have already built. It is often the better choice for established businesses. We show options that range from a light touch to a bolder update, so you can choose how far to go.

Do you make editable templates for our team?

Yes. We design templates in Figma or Canva for social posts, stories, presentations and documents, with locked brand elements and editable text and images. Your team can then create on-brand content quickly, without needing a designer for every single post.

How long does a branding project take?

A logo and core identity usually take a few weeks, depending on research, the number of concepts and how quickly feedback comes back. Larger systems with many templates and applications take longer. You get a dated timeline with the quote and review each stage before we move on.

Start a project

Ready to start your Graphic Design & Branding project?

Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.

Prefer email? info@softitland.com