Paid social ads on Meta, LinkedIn and TikTok, built to be measured
Facebook and Instagram campaigns, LinkedIn Ads for B2B and TikTok for reach, with planned creative testing and tracking that holds up after privacy changes.
What does our Meta & Social Media Advertising service include?
Our social media advertising service plans and runs paid campaigns on Facebook and Instagram (Meta), LinkedIn and TikTok. It covers audience and offer strategy, ad creative and copy, Meta Pixel and Conversions API setup, campaign structure, structured creative testing, retargeting and monthly reporting, all inside your own ad accounts.
Paid social works differently from search. People are not looking for you, so the creative and the offer do most of the work, and the platform’s delivery system finds the audience. Our job is to give it strong ads to test and clean conversion data to learn from.
We set up the Meta Pixel and Conversions API (and the LinkedIn Insight Tag or TikTok Pixel where needed), build a simple campaign structure and test creative in a planned way: hooks, formats and offers. Results are reported in plain language against the goals we agreed, not vanity metrics.
Last updated
A good fit if…
- You sell to consumers and want more reach than search alone gives
- You run B2B offers and want to reach decision-makers on LinkedIn
- Your ad results became less reliable after privacy changes
- You need ad creative as well as campaign management
What you get with our Meta & Social Media Advertising service
Strategy & audiences
An offer, funnel and audience plan for prospecting and retargeting.
Ad creative & copy
Static, carousel and short video ads designed for each placement.
Pixel & Conversions API
Meta Pixel, Conversions API and event setup, checked in Events Manager.
Meta campaigns
Facebook and Instagram campaigns with a clean structure and sensible budgets.
LinkedIn & TikTok Ads
LinkedIn Ads for B2B targeting by job and company, TikTok for short-video reach.
Testing & reporting
Planned creative tests and a monthly report with clear next steps.
How we deliver Meta & Social Ads
Goals & offer
Agree the goal, budget, offer and the conversion events to track.
Tracking
Pixel, Conversions API and event checks, plus UTM naming rules.
Creative
A first batch of ads across formats and placements.
Launch & test
Structured tests on hooks, formats and audiences.
Scale & report
Move budget to what works and report monthly.
The stack we use
Meta & Social Ads questions
Ask us anything about your project. A founder replies personally.
Ask a questionHow much do Meta and social media ads cost?
Your ad budget is paid directly to Meta, LinkedIn or TikTok from your own ad accounts. Our fee depends on the number of platforms and campaigns, how much ad creative we produce each month, tracking setup and reporting. We quote setup and monthly management at a fixed price, and you control the ad budget.
Which platform should we advertise on?
Choose based on who your buyers are. Facebook and Instagram reach most consumer audiences with strong targeting and retargeting. LinkedIn is the most precise way to reach decision-makers by job title, company and industry, at a higher cost per click. TikTok works well for younger audiences and short video. We usually start with one or two.
Why does tracking matter so much on Meta?
Browser privacy changes mean the Meta Pixel alone misses many conversions. The Conversions API sends key events, such as leads and purchases, from your server, which improves measurement and helps Meta’s delivery system find the right people. We set up both, deduplicate events and check them in Events Manager.
Do you create the ad creative?
Yes. We design static, carousel and short video ads sized for each placement, write the copy and hooks, and plan creative tests each month. If you have product footage or photos we use them; if not, we create designed and motion graphics ads. You approve every ad before it runs.
How long until we see results from social ads?
Campaigns can start delivering within days, but it usually takes a few weeks of testing creative and audiences to find what works, and longer for higher-priced or B2B offers. We agree the goal and how to judge it upfront, and report what we learn from each round of tests.
Do we own the ad accounts and audiences?
Yes. Campaigns run in your Meta business portfolio, LinkedIn Campaign Manager and TikTok ad accounts, with your payment method. Pixels, audiences, creative and data stay with you, and we use partner access rather than taking ownership, so you can remove our access at any time.
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Learn moreReady to start your Meta & Social Ads project?
Tell us what you need. You get a clear plan, a fixed quote and a timeline before any work starts.
Prefer email? info@softitland.com